The best way to predict the future is to design it

Next launches Next Brand Green environmental branding service
The world is rapidly awakening to environmental sustainability as a key business paradigm. To help you navigate through this issue, Next, is collaborating with Malk Sustainability Partners to bring your organisation a synergistic way of integrating environmental practices whilst leveraging your 'Brand Green' strategy in the most meaningful and efficient way. [Pdf] or [more]
A word or two on Brand Architecture
Brand architecture refers to the way that an organisation's brands are positioned one to another and each to the whole. The right brand architecture creates efficiencies, coherence and focus; adding value to your consumers and your own business alike. Conversely allowing your range of brands to grow without a plan risks creating considerable drag on your growth. [more]
Upwardly Mobile – mobile apps as a part of your brand
Mobile devices are becoming ubiquitous. More than ever, the way your brand presents itself on mobile platforms is integral to your overall brand persona. In line with our broad range of brand services, Next approaches our app design in keeping with your overall brand personality to ensure a seamless expression of your brand across all platforms and media types. [more]